Warranty People

What We Did:

Our efficient sales and marketing process helped with improving the conversion rate at each stage of the sales funnel.

Between visiting the landing page and actually completing the transaction, our task was to improve their overall visibility of the brand to search engines, attract visitors, keep them engaged, and minimize cart abandonment.

The main destination of paid online marketing campaigns are often a business’s landing pages. These are focused on conversions so it makes sense to improve their performance because that can lead to substantial improvements in business. And a large chunk of money as well as resources go into driving traffic to these pages.

Our strategy involved identifying traffic sources potential customers are coming from. It then involved recognising potential problems with Warranty People’s landing page’s design or functionality. By using controlled experiments, we tested out improvements to the pages as well as measure the effect on their conversion rate. By optimizing their landing pages we were able to acquire more customers and at the same time lower customer acquisitions costs, and maximize the ROAS.