Headquartered in New York, Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements. They were not able to increase their sales and maintain the quality and service levels which was impacting the reputation of Vitamin World that they had built over years. Since they had limited experience with Omni Channel, Digital Marketing, and E-commerce solutions, they came to Antares Solutions LLC Digital.
At that time, they were already spending significantly on Omni-channel. However, they were dissatisfied with the results they seemed to be getting. Their spending was not efficiently translating into consistent sales growth. They were also looking for a strategy that was more focused on customer experience and customer satisfaction.