The Power of Intelligent CX

The Challenge

Headquartered in New York, Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements. They were not able to increase their sales and maintain the quality and service levels which was impacting the reputation of Vitamin World that they had built over years. Since they had limited experience with Omni Channel, Digital Marketing, and E-commerce solutions, they came to Antares Solutions LLC Digital.

At that time, they were already spending significantly on Omni-channel. However, they were dissatisfied with the results they seemed to be getting. Their spending was not efficiently translating into consistent sales growth. They were also looking for a strategy that was more focused on customer experience and customer satisfaction.

Our ecommerce strategy improved their digital commerce integrating ensuring consistency of customer experience across multiple channels. Optimizing omni channel processes resulted in boosting their sales growth ultimately.
ASI

What We Did:

Today, it is paramount that customers have a seamless and consistent experience. Therefore, ensuring consistency of customer experience across multiple channels is critical. And that can only be done through a well-though out marketing / optimization strategy based on the customers demand and desires. Hence, it is essential to have an omnichannel approach intended for the task, together with optimization of processes to accomplish that proposition.

Through stringent testing and a thorough evaluation of Vitamin World’s Omni channel, we first identified several weaknesses. We found unresponsive and disjointed channels that were adding to the risk of an inconsistent customer experience. So then we proceeded to optimize all those channels. Our experts developed strategies that could help accelerate sales growth. Our teams stressed on the need for a shift from inbound to outbound lead generation, with a high degree of transparency.

  • Antares Solutions LLC revamped their complete e-commerce site
  • Reduce CPC by 40%
  • Implementation of AX Dynamics CRM
  • Transition by Antares Solutions LLC in record time of 45 days
  • One-Stop Shop for Vitamin World to provide Technology and Omni-Channel Services

Results:
We assisted Vitamin World in improving their digital commerce infrastructure. The focus of this entire exercise was omni-channel. We helped create a uniform customer experience across all digital sales channels, physical stores, as well as back-end supply
chain operations. Just having an online presence on multiple channels is not enough, efficient integration of all those channels is also essential. We made sure that our ecommerce strategy included design, consistent branding, messaging, as well as payment methods. By doing that we were able to provide the customers with an integrated and seamless experience.
  • Antares Solutions LLC revamped their complete e-commerce site
  • Implementation of AX Dynamics CRM
  • One-Stop Shop for Vitamin World to provide Technology and Omni-Channel Services
  • Reduce CPC by 40%
  • Transition by Antares Solutions LLC in record time of 45 days
Sales Calls CPC </i
36% 32% 40%

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