In a competing world of telco, sustainable quality leads are dependent on the company’s ROI through top branded keywords. To ensure consistent and stable lead generation flow with minimal cost, ASI partnered with a leading TELCO to implement cross-channel growth for their paid marketing strategy.
It has become a common practice with retail partner sites of TELCO to buy brand keywords and take advantage of the hard work done to build the brand. Branded terms in paid search marketing are the largest driver of leads for all telecom companies. Due to hyper-competition with retail partner sites, a top TELCO approached Antares Solutions LLC about partnering on creative strategy and multi-channel marketing approach to grow sales while reducing the branded click cost. The challenge for the company, which was experiencing a spike in the cost due to brand keyword stealers, was maintaining the growth trajectory without accumulating negative feedback for their brand.