Telco

What We Did:

To increase sales and reduce click costs, we began strategically working with TELCO in 2016 to capture non-branded space where untapped audiences as well as more volume existed.

While non-branded terms are very competitive and expensive, we planned on capturing the top-of-the-funnel traffic, which was needed. If people can’t find a brand, they won’t be searching for branded terms.

At the very start, we established the need to have close collaboration and open communication with our TELCO partner. We started off by performing an audit of the existing campaigns, keywords, landing pages, ads, bids as well as budgets. With the keyword level trending data, we identified over- and under-performing areas. After a full analysis, we started testing new bidding strategies, ad extensions and landing page designs. Something which was relatively untested in this industry.

What made this approach dynamic and ultimately extremely effective, was that our specialists made sure to review KPIs. Then based on the new marketing strategies, they tested results, optimized bid strategies in proximate real time, and enhanced marketing channels.

•  Using Google Ads reporting, Analytics and other tools, we used the data to track precisely the effectiveness of every search query. It included the most frequently searched term to the highest converting, including the most profitable.
• With defined targeting and measurability, we helped them achieve a high ROI on a much larger scale.